Privacy Policy

Effective Date: January 27, 2025
Last Updated: January 27, 2025

At primeshot, your privacy is important to us. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website, use our mobile apps, or engage with any of our services ("Services"). By using our Services, you consent to the practices described in this policy. We strive to operate in compliance with applicable privacy laws, and when in doubt, we err on the side of caution to protect our users' data and our platform.

1. Information We Collect

Personal Information

We may collect:

  • - Name, email address, and phone number
  • - Profile info from connected social accounts (e.g. Instagram or LinkedIn handle)
  • - Photos and selfies submitted for face matching
  • - Event participation and registration data

Facial and Demographic Data

To enhance the primeshot experience and assist with event analytics and content matching, we may process:

  • - Facial features and geometry (for identification and photo matching)
  • - Visible demographic indicators such as age, gender, or expression
  • - Photos or selfies you upload for verification or personalization

Device & Usage Data

We may automatically collect:

  • - IP address, browser type, device model
  • - Time of access and usage activity
  • - Location (if enabled)

2. How We Use Your Information

We use your information to:

  • - Deliver matched event photos and content
  • - Improve and personalize our Services
  • - Enable photo tagging, sharing, and sponsor engagement
  • - Verify identity, manage access, and prevent fraud
  • - Conduct event-level analytics and audience insights

3. Sponsor Access to Engagement Data

When you use primeshot at an event and choose to connect your social media accounts (e.g., Instagram or LinkedIn), we may share the following with event sponsors and their partners for engagement and marketing purposes:

  • - Your first and last name
  • - Your public Instagram or LinkedIn handle (if connected)
  • - Photos you appear in from the event

Sponsors may use this data to assess audience engagement and may offer future collaboration opportunities. We do not sell your personal data. This sharing occurs only with your consent, and you can disconnect your social accounts or request removal at any time.

4. Facial Data & Biometric Processing

If you opt in, we may securely retain your selfie for up to 12 months following your most recent event interaction or subscription activity. This allows us to continue delivering personalized matching for active users, while automatically removing data for inactive users over time. You can request deletion of your selfie or any associated data at any time.

5. Cookies & Tracking

We use cookies and similar tracking tools to:

  • - Improve user experience
  • - Analyze performance
  • - Remember preferences

You can control cookie settings through your browser.

6. Data Retention

We retain data only as long as needed to:

  • - Deliver Services and event content
  • - Comply with legal obligations
  • - Improve our technology and user experience

Facial data and selfies, if retained, are stored securely and removed upon request or after 12 months.

7. Your Rights & Choices

You may:

  • - Request access to or deletion of your personal data
  • - Withdraw consent for sponsor sharing or selfie retention
  • - Disconnect social media accounts at any time

To make a request, email: legal@primeshot.com

8. Security

We use encryption, secure infrastructure, and access controls to protect your data. However, no system is 100% secure, and we encourage users to take reasonable precautions as well.

9. Children's Privacy

Our Services are not intended for users under 13. We do not knowingly collect data from children.

10. International Users

If you access primeshot from outside the United States, your information may be processed and stored in the U.S., subject to U.S. laws.

11. Changes to This Policy

We may update this policy from time to time. If changes are material, we will notify users.
Continued use of the Services means acceptance of the revised policy.

12. Contact Us

For questions about this Privacy Policy or your data:

Email: legal@primeshot.com

primeshot, Inc.
Los Angeles, California, USA

© 2025 primeshot, Inc. All rights reserved.